Tag Archives: dawa
By Taha Ghayyur
“Media is all anti-Muslim.”
“We should boycott media because it’sthe source of Islamophobia.”
“No one is interested in our stories in corporate media!”
While these sentiments and generalizations are common in the Muslim community, dwelling on them and propagating them doesn’t help our cause.
Media bias and Islamomphobic rhetoric certainly exist. There is no denying of anti-Muslim agenda among some media outlets and journalists.
However, media personnel and journalists are humans like us. Engaging them positively with genuine human stories can turn things around.
Media in the US and Canada is constantly looking for original “newsworthy” stories of peace loving Muslims living their faith in North America.
A key reason why our stories don’t get published or featured in the mainstream media is that we don’t know how to create and pitch stories that are “newsworthy”. Media is not interested in showcasing our theology or what morals our faith preaches! Nor does it care about covering an event or an occasion.
For media, the bottom line is ratings, which translate into dollars. The more original, human, and exciting your story, the higher your chance would be of getting the sound bites.
So, How Do We Create “Newsworthy” Stories?
As the public opinion about Islam and Muslims in the US and Canada plummets to record low, and Muslims witness a sharp increase in discrimination, Ramadan is a unique time to engage media.
Given the fact that Ramadan and Eid season is a good 4-5 week long “holiday season” for Muslims, it offers an excellent opportunity to portray Islam and Muslims in a positive light.
Here are a few things to keep in mind about the stories you conceive this Ramadan and Eid for productive media relations.
Your Story Should
Be more human than philosophical or preachy (Humanize Ramadan and Islam by featuring a story of a person, or family, or community)
Have a local connection (A local resident, business, Masjid, or community)
Be as unique and interesting as possible (First Ramadan of a convert, Iftar event at the City Hall, a celebrity visiting a Masjid, or a Ramadan food drive)
Show significant numbers that your story impacts (The number people in the neighborhood or city who are fasting, or the number of people participating at an event)
Be ideally set against the backdrop of hate, terrorism, and Islamophobia (How will this Ramadan story help create a positive image about Islam and Muslims? How will this help make America or Canada better?)
Consider ways to connect with a local cause or hot social issue in the city that community cares about (#BlackLivesMatter, homelessness, or elections)
Consider involving or inviting a VIP or a celebrity to increase credibility of the story (Mayor, radio show host, sports personality, CEO of local food bank, or a local interfaith leader)
Focus on cultural dimensions of Ramadan and Eid (Diversity, multiculturalism, food, family, or community spirit)
17 Ideas for a Potential “Newsworthy” Story
“First Ramadan in the Life of a Convert Muslim” (Invite media to cover the entire cycle from Suhoor to Taraweeh and contrast with his / her life before embracing Islam)
“A Day in the Life of a Young Muslim in Ramadan” (Show how Ramadan disciplines and humanizes young Muslims in contrast with usual portrayal of Muslim youth being extremists….etc.)
“Spirit of Giving” featuring a Muslim Entrepreneur (Showcase a generous donation by a Muslim business person to a social cause in Ramadan. Make it an annual tradition)
“Invite Your Neighbor to Iftar” at a Masjid or at someone’s house.
“Ramadan Cuisine” series, featuring a different cultural Iftar every day / week
“Ramadan Food Drive” for a local food bank (Show Muslims collecting and delivering food)
“Iftar with Our Homeless Neighbors” (Organize the largest city soup kitchen at Iftar time)
“Stronger Family Campaign” in Ramadan (Do a media release and launch of the campaign, showcasing how Ramadan brings families together and strengthens these bonds)
“Fasting Muslims for #BlackLivesMatter” Rally (Peaceful demonstration in support for African Americans or Canadians)
“Multi-Masjid Open House” (Mass advertise in mainstream media a coordinated open house at several ‘public-friendly’ professionally run mosques in your city, featuring brief engaging lectures, mosque tours, cultural food, and giveaways)
“Iftar or Eid Celebration” hosted by the Mayor, or Councillors, or a Congressperson / Member of Parliament
“Eid for All Celebration” (invite public and media to enjoy and celebrate Eid day with the community, starting with Eid prayer)
“Smile at Your Brother” Ramadan Campaign (Design flyers and posters with smiling Muslims promoting smiling and friendliness since it’s Ramadan. Make this campaign go viral on social media)
“Live Simply, So Others Can Simply Live” Ramadan Campaign (Show how Muslims can live without food and water for 12-18 hours)
“Healthy Eating” Ramadan Campaign
“Green Ramadan” Campaign (Show how your local Masjid is making Iftars and Taraweeh environmentally friendly)
“Experience the Melodious Quran Day” (Invite best Qaris / reciters of the Quran in the city to share their melodious voice and the beautiful message of the Quran with media and public. Accompany the event with a Quran exhibit)
“Interfaith Fasting Day” (Engage Jews, Christians, Hindus, Sikhs, Buddhists, and other faith leaders and groups to celebrate the fasting tradition among all faiths. End with a community Iftar)
Creating and pitching a “newsworthy” Ramadan story requires significant planning and legwork, but it’s all worth it.
Let the world see the beauty of your faith and culture. Let everyone experience it! What’s there to hide?
As MuslimFest, Canada’s largest Muslim summer festival, gets ready to kick off on July 31st at the Mississauga Living Arts Centre, the Muslim Link sat down with Taha Ghayyur, one of the founders and organizers of the two-day art and cultural festival, to get his thoughts on the need for such event and his hopes for the future of Muslim artistes in North America.
What prompted the creation of MuslimFest?
It was in the summer of 2003 that a group of concerned people, including Muslim artists like Dawud Wharnsby Ali, community leaders like Abdul Malik Mujahid the President of Sound Vision, teachers, and other creative individuals from DawaNet gathered to discuss the most effective ways of connecting with our neighbours, communicating the message of Islam in creative fashion, and engaging Muslim youth.
Moreover, a strong need was felt to offer an alternative to the mainstream entertainment industry so Muslim youth and families could enjoy artistic performances and shows that are safe and grounded in Islamic ethics. Continue reading
A guide for young Muslims in their ‘Super-Muslim’ phase
By Taha Ghayyur
“I have spent several sleepless nights praying to Allah to guide my parents,” is what Karima, 15, once wrote.
“My parents are so corrupt that I just hope they could make it to Paradise!” is how Tariq, 19, vented his frustration over his parents’ un-Islamic practices.
Perhaps in every home today, there is a Karima or Tariq, a youth who is concerned about their parents’ moral condition.
This phenomenon involves a youth whom, perhaps not so long ago, Allah has blessed with Guidance and they are struggling to revolutionize their life-style in the light of this new-found faith.
In this energetic ‘Super-Muslim’ phase of our journey to Islam, we find two types of youth:
A- The model of Karima– who is constantly seeking Allah’s help in making her parents understand and live Islam; humble and sincere, but simply over-whelmed.
B- The example of Tariq- who is sincere in his relationship with Allah, striving to change himself for the better.
In the process, however, he has become a bit arrogant; even though he desires his parents to change and reach Jannah (Paradise), he is often frustrated and confrontational with his parents.
The stress and grief a concerned Muslim youth experiences at the spiritual and moral state of their parents is only natural. Inviting our culturally-oriented parents or elder siblings, closer to Allah is perhaps the most pains-taking and distressing task a young Muslim would have to undertake.
How could we rest in peace? They have, after all, spent their whole life caring for us at times when we were too young to even recognize and appreciate their compassion towards us. At the same time, we could only do so much to help our parents change their lifestyle. It is Allah who is ultimate changer of the hearts.
Before we embark on a ‘crusade to save’ our parents from the clutches of Hellfire, let’s consider the following tips:
1. Before anything else, thank Allah to have guided you and empowered you with the beautiful message of His Deen! Ask yourself: “What and where would I be today, had Allah not blessed me with His Message and Mercy? What makes me feel that I am the only chosen one?”
2. Your task: simply convey the message of Islam through your actions and counselling, while expressing your sincere love, obedience, care, and wisdom. It is ultimately their decision to choose to come closer to Allah.
3. Avoid preaching to your Parents. i.e. Help them realize their ‘opportunities for improvement’ through non-verbal, and non-confrontational means. Perhaps, by now you have begun growing a beard as a brother or observing Hijab as a sister, memorized a few Arabic words and Hadiths, and you are all puffed-up to become a ‘Super-Muslim’. These dramatic changes in your appearance and style of speech may be shocking enough to your parents. Parents do not want to listen to their children lecturing them on how and why they are wrong and sinful.
4. Emphasize strengthening relationship with Allah through understanding and studying the Quran. Ultimately, after our death, it’s our intimacy with Allah that really matters.
5. Adopt flexibility, give up rigidity. Using wisdom means, doing the right thing, at the right place, the right time. Often, due to our desire for the well-being of our parents, we become stubborn and fail to realize who we are speaking to; respect is disregarded in the name of ‘establishing the Truth’. How often we come across young Muslims making a great fuss over their parents celebrating birthdays (which is often part of family custom) to the extent that emotions run high, party is boycotted, and parents/elders are branded ‘ignorant’, ‘corrupt’, ‘people of innovations’…etc.
While such celebrations are not considered Islamic, we need to evaluate and set our priorities straight: What would you gain by using such offensive language and by boycotting a function that is so dear to them? The Prophet Muhammad (peace be upon him) once advised his companions: “Make Islam and its affairs easy for people, and do not create hardships for them (through your behaviour). Spread the glad tidings, and do not make people run away” (Bukhari.) Sometimes, it is better to remain silent in the heat of the moment and discuss the Islamic perspective in greater detail at a later stage.
6. Change comes gradually. Let’s try not to pick the fruits before they are ripe. You can’t expect your mother to observe Hijab right after a two-day intense Islamic conference. Nor should you suppose your father praying 5 daily prayers on time the day after his friend took him to a Masjid! There are no ‘quick-fixes’ in the area of faith and guidance. However, parents do change over time, as they feel embarrassed to see their children striving hard to serve their parents and maintaining their Islamic identity.
7. Help them distinguish between “Islam” and “their Culture”. It is indeed very challenging for parents, grown up in a certain Muslim culture, to realize the difference between Islamic values and their cultural practices. For instance, in the case of choosing marriage partners for their children, parents’ criteria are naturally more inclined towards cultural influences, than Islamic principles. Moreover, there are parents who believe that speaking the mother-tongue is a tenet of Islamic faith, an oft-debated issue among the elders and youth in the West. It is not necessarily the fault of parents; it’s the way they were brought up and were taught Islam.
8. Discuss Islamic alternatives because mere criticism without any solutions is usually harmful. For e.g. suggest some Halal entertainment to replace cinema trips. Demonstrating Islam’s relevance to the contemporary social issue helps a great deal in orienting our parents’ thinking towards Islam.
9. Dealing with Inferiority-Complex: Due to the sense of inferiority to the Western lifestyle in the sub-conscious of our parent’s generation (since most of them have experienced and lived under prolonged western colonial rule in the past), it is difficult for them to understand how Islam could be ‘modern or relevant enough’ to face today’s challenges. To many parents, due to this inferiority-complex, any religious expression seems to be an obstacle in the way of financial and academic progress. Many elders still think Islam is just about rituals, dealing only with ‘rewards and sins’ in the next life, i.e. Islam has no constructive role to play in one’s social, academic, personal, political, and economic spheres of life. Be sensitive to their cultural.
10. Fulfilling your parent’s dreams: How often do we hear our parents say, especially to those children showing signs of religious-orientation, “The only thing I want for you is good career and education. Once you are done your school and establish yourself financially, you may go ahead and spend as much time as you like calling humanity to Islam.”
While you may consider such wishes as insignificant, it is extremely essential to pay due attention to your parents’ genuine desires, especially if you desire their reform. No doubt, most immigrant Muslim parents exhaust their time, energies, and finances to get their kids the best level of education. Learn to show some gratitude and concern. You cannot necessarily always fulfil their academic dreams for you by becoming either a doctor or engineer, but you can certainly excel in a professional field that you are passionate about and could specialize in. What could be of greater joy to a parent to see their son or daughter a winner in BOTH worlds? Your ‘success’ in academic career and Islamic activism will In-sha-Allah leave a profound imprint on their thinking, hearts, and perception of Islam
11. Abu Hurairah’s success story: Keep Obeying and Serving your Parents and be Respectful. Obey them as long as they do not ask you to disobey Allah as the Prophet (pbuh) has advised us, “There is no obedience in the disobedience to the Creator” (Bukhari). Abu Hurairah (may Allah be pleased with him), a companion of the Prophet (pbuh) who narrated the greatest number of Hadiths, would often become upset at his mother’s stubbornness in rejecting the message of the Prophet (pbuh). Abu Hurairah would engage in verbal confrontation with her because she constantly accused the Prophet (pbuh) of being a magician. One day he went to the Prophet (pbuh) and described his situation in pain, “O Messenger of Allah! I have always been trying to make my mother accept Islam, but she always refuses to accept it… But today, when I asked her to believe in Almighty Allah, she became extremely angry and started insulting and rebuking you, which I could not stand and tears began to flow from my eyes. O Messenger of Allah! Please pray to Allah that may He open the heart of my mother to Islam.” Abu Hurairah has perhaps echoed the voices of many distressed religious youth today going through the ‘Super-Muslim’ phase.
Interestingly, the Prophet (pbuh) advised him to be kind to her, as Allah would soon open her heart to Islam. Then he prayed, “O Allah! Guide the mother of Abu Hurairah.” As Abu Hurairah returned home that night, he realized her mother had just taken a bath and was ready to declare Shahadah, Al-hamdulillah!
12. Maintain a light sense of humour. A pleasant environment and good sense of humour win many hearts and develop a healthy dialog. The Prophet (peace be upon him) was big on light, decent jokes that made others feel special and closer to him.
13. Spend quality time with parents: It is strange that so many practicing Muslim brothers and sisters could hang out at Islamic events or simply chat over the phone with friends for hours, yet they have no time to spare for parents. Ever wonder why your parents don’t feel the need to listen to you and ‘your’ message any more? Such an attitude indeed reminds us of the reality of Prophet’s (peace be upon him) statement about the coming of the Day of Judgement: A time will come when people will greet their friends warmly, and approach their parents with cold attitude (Bukhari).
14. Biggest Mistake: attacking your parents in front of other family members! Very often we loose our credibility by simply ridiculing, or even politely pointing out the mistakes of our parents in front of others. It only makes matters worse for your Dawah and generates tension in the family. Perhaps we do it thinking if we discuss ‘the fault’ in other people’s presence, our parents may decide to rectify themselves due to the embarrassment.However, exactly the opposite happens! Don’t forget, in most cases, even if they realize their mistake, at that very moment they would make sure to defend their stand. Last thing your parents would want to do is to admit to their young ones that they were wrong and sinful!
15. Give a gift:When was the last time you presented a sincere gift to your parents? Are you aware of the Prophet Muhammad’s words, “Exchange gifts to reinforce love and intimacy”? If your parents like reading books, give them a thought-provoking and appealing book on Islam or on the purpose of life.If they like watching or listening, there are numerous tapes available from the Islamic media today to assist you.
16. Be extra caring and concerned in their difficult times: such as illness, financial problems, depression, etc. This is the phase of life when they need you and are more willing to listen to you; they may finally come out of their superficial world of comfort and taste the reality. In fact, most people change their lifestyles and beliefs around in the low phases of their lives. Your presence, physical help, and religious counselling are crucial at this point. Remember, on the other hand, your insensitiveness and indifference to their trying situation, would haunt them for the rest of their lives. Don’t delay your service to them. The Prophet (peace be upon him) once warned us, “May he be disgraced,” repeating it three times, “who finds his parents, one or both, approaching old age, and he does not enter Paradise by serving them.”
17. Have your meals together as a family whenever possible! Sharing food together brings people’s hearts together, coupled with Allah’s blessings. It’s a proven way of effective communication and of increasing affection.
18. Arrange an exquisite pot-luck: Organize a one-dish party, where all your close friends and their parents are invited. Make sure the parents have minimal involvement in cooking and logistics. Parents should come as guests, and you, the “religious” kids, should serve that evening! At first, your parents may laugh at the idea even. However, when they come together and see your love and dedication as a group, they cannot but help understand your desire for their guidance. Moreover, it will help them realize that their ‘kids are in safe hands’ and that they are ‘fun-loving’ people. It will give the parents a sense of belonging in a more religious setting.
19. Consult your parents’ religious friends. Sometimes finding a religious friend or relative of your parent, who has some influence on them, could also help. It’s been observed that some people just change and return to Allah as soon as they find a good environment and a role model that they admire.
20. A simple thank you: How often do you say simple “Thank You” or “Jazakallahu Khayran” to your parents for daily favors? And what about their perseverance in raising you as a good Muslim? Don’t forget, most likely they are the first ones to have taught you “La-ilaaha illallaah…” (There is no God but Allah), the first pillar of Islam that we claim to live by today. You owe them a big Jazaks, every breath of your life!
21. Involve parents in decision-making: When was the last time you consulted your parents regarding your academic goals? Did you ever update them on school grades (apart from the reason that the grades may be floating ‘below the C level’, hence not too impressive!)? Do you discuss with them the Islamic criteria that you wish to use in selecting your marriage partner? Simple acts of mutual consultation or ‘Shura’, gives everyone opportunity to ‘open up’, share, and listen.
22. Do not stress yourself out. We know even the Prophet Muhammad (peace be upon him) was warned by Allah in the Quran to not to be so distressed over the state of his beloved uncle, Abu Talib, after the Prophet (pbuh) had exhausted all the efforts to remind him about Allah’s message, promises, and punishment. Allah says, “Perhaps, you would kill yourself (O Muhammad) in grief (and concern) over their footsteps (for their turning away from Allah), because they do not believe in this narration (Quran).” [18:6]
23. Don’t give up the Dua! Sincere Dua (supplication) to Allah can change many things. Therefore, make Du’a as your primary tool in helping your parents come closer to Allah.